Preaching Sermons People Remember

by Ryan Gear

A friend of mine was telling me about his pastor’s sermons recently. He said that his pastor uses sermon props every single Sunday and seems to be trying to make his sermons “cool.” My friend confessed that, in spite of the props, he can’t remember a single point from any of his pastor’s sermons. He said the sermons seem gimmicky, and they just aren’t memorable. Of course, I hoped he wasn’t secretly talking about my sermons and that this wasn’t some kind of subtle intervention for me.

For anyone other than a blazing narcissist, preaching is humbling.  You study and prepare. You pray for God’s Spirit to move. You stand up and speak from the heart, laying yourself bare. Then after the service, some well-meaning member of your congregation makes a comment revealing that he was completely oblivious to everything you said. No wonder Sunday afternoons are described as the pastor’s hangover. After all that work, we at least want to know that people will remember something from our sermon.

There could be several reasons why the above pastor’s sermons aren’t memorable. Maybe it’s the use of props every weekend that makes all of the sermons run together so that what is supposed to be creative and memorable is not. Maybe the pastor is parroting clichés instead of sharing profound content. Maybe he’s trying to make too many points in his sermons, and the content gets lost in the rubble.

Emotion and Memory

It turns out that there could be another reason. Some psychological studies have supported the theory that we more vividly remember ideas or events that move us emotionally. According to their findings, we are more likely to remember what we feel, what moves our emotions. In a University of Arizona study, psychologists Reisberg and Hertel suggest that we remember parts of events that produced an emotion in us, and we forget parts of events that did not produce an emotion in us.[i]

In Memory and Emotion, the same authors site two separate studies that used visual images to produce an emotion in participants. The result should make every preacher shout “Hallelujah!” They found that it was not just the visual images that created powerful emotional memories, but it was the story connected to the pictures that produced emotion … in other words, pictures with narration! While visual images aided in the telling of the story, it was the spoken word that produced the powerful emotional memories in participants. In both studies, memory was enhanced by the emotional experience created by narration!

The implications of these findings on preaching are obvious. Your sermons are the narration, and you can give your congregation mental images coupled with stories that move them emotionally, so that they remember the images.

To be clear, I am not encouraging emotional manipulation. Manipulation is always wrong, and insightful people can tell if a speaker is feigning emotion or telling a schmaltzy story just to make them cry. The truth is that life itself is intensely emotional, and if you preach sermons that matter to life, you will move people, and they will remember what you say.

Here is an example. Last year, Pope Francis stopped a parade and walked over to a man suffering with a disease that has produced skin deformities all over his body. As the Pope walked toward him, no one was prepared for the emotional impact of what the Pope would do. The Pope wrapped his arms around the man, kissed his forehead, and prayed with him for about a minute. On its own, the Pope’s warm embrace of this hurting, often-rejected man is a powerful image.

The narration is the man’s story. His name is Vinicio Riva, and he has suffered from this disease since he was 15 years old. Get this. Since developing the disease, he has felt rejected by his father.[ii] His father, who is still living, is embarrassed of him and rarely shows any affection toward his son. Vinicio has walked through life feeling the continual stares and rejection of other people, including his own father. That all changed, however, when the Pope embraced him on international television. Even though Vinicio’s father rejected him, the Holy Father, and Vinicio’s Father in heaven, embrace him as a beloved son. That’ll preach! Your congregation will never forget the unconditional acceptance communicated by that powerful image coupled with moving narration.

Here are some ways to tell if you’re preaching sermons that move people:

  1. Does it move you?

Do you feel the importance of what you’re saying? If not, why bother? Find something that moves you, or why preach it?

  1. Are you communicating with passion?

You will, if the content matters to you. Let your emotion show in ways that are appropriate to your context. Even well mannered, upper middle class Americans want to be moved. They want to experience life in all of its fullness, and you can help them do that.

  1. Do you tell true-to-life stories to illustrate your sermon point(s)?

Stories, or plot lines, are what move us emotionally. You will not move people with a bullet point list, alliteration, or academically presented information. Of course, sermons do present information, but in order to move people, you have to illustrate information with emotionally powerful images and stories.

  1. When you tell stories, do you communicate the real emotion that would be expected in that story?

Some pastors tell cliché-like simple stories that skip over all of the real emotion that someone would experience if they were in that story. Life is not a tidy little fable. Ask someone who is facing a crisis right now. Cute little stories lacking emotional depth do not speak to someone whose child has been diagnosed with a disease, someone wrestling with questions, or someone who is facing relational brokenness.

Tell stories that are true to the deepest pains and highest joys of life. Ask yourself, “How do the various parts of this story make me feel?” Then honestly communicate that emotion as you tell the story.

  1. Most importantly, are you in touch with your own emotional life?

If you are not aware of your own emotion, you will not be able to connect with your congregation emotionally. This is the most important point. When you get real about what’s going on in you, then other people will see your emotion and connect with you on a deep level. Get honest with yourself, and preach from your gut!

Something that has helped me become more aware of my own emotions is self-monitoring. It sounds incredibly simple, but in actuality, it requires courageous and focused soul-searching. To practice self-monitoring, ask yourself, “How do I feel right now, and why?” Try this a few times a day, and see what happens! You may discover sources of your feelings that you never imagined… and you will know how you feel and why.

When you feel it and communicate it, they will feel it too. As you couple powerful images with moving narration, both you and your congregation will be emotionally affected, and the result will be a sermon they remember.

People remember your sermons when you move them.

[i] http://www.u.arizona.edu/~nadel/pdf/Papers%20as%20PDFs/2003%20PDFS/Reisberg%2003%20.pdf

[ii] http://www.nydailynews.com/news/world/disfigured-man-speaks-pope-loving-embrace-article-1.1529537

The Gentle Rocking of Peace, Part 1

by Davin Franklin-Hicks

We are called to love.

The belief in God has never been something that I have struggled with before. Even as a young child, it was just something that made sense to me. I was able to see a flow in life. I had a pretty clear understanding of kindness, compassion and love. I gravitated toward those who operated in these fruits of the spirit. My grandma would whisper messages to me as she rocked me to sleep and I would absorb them. She told me I was precious to God. She told me God loved me. I believed it without a second thought. What this gave to me was the belief that I was in this world for a reason and that reason had something to do with being loving.

I have a dear friend that describes her faith in a way that is simply brilliant. She has given me permission to use it publicly as it is something that I love so much and I come back to quite often. She describes herself as a children’s Bible thumper. Isn’t that fantastic? When she expands on this more she talks about really getting behind the God of the children’s Bible. The children’s bible has an overarching message. You were created by God and you are so very loved. Nice.

Then we hit puberty and we are all lost. Just utterly lost; rough stuff. Nothing that was is now. Along with that, suddenly, the message changes. The children’s Bible gets dark. It becomes more like Grimm’s Fairy Tales. For many faith communities, all of our desires and thoughts and wishes become somehow bad in some way; something to be denied and certainly to be controlled. The children’s bible will no longer do! For me, this is when intense shame entered the picture for me. My sense of belonging also became challenged as I walked toward the fringe, afraid if those people who say they loved me really knew what I thought and felt, I would be cast out.

The children’s bible version of life is often something that we can get behind. It doesn’t take too much to get us there. We seek to be loved and it feels mighty good when we experience love ourselves. I recently found out from a segment on 60 minutes about dogs that my dog likes to look at me. I have a pit bull mix that I have had since she was teeny tiny. She stares at me. A lot… Like all the time. I honestly have felt burdened by this because I thought she wanted something. Does she need to go outside? Does she want to play? What does she want?

It turns out she just wanted to stare at me because it is enjoyable to her. When she stares at me, her brain releases oxytocin. We like oxytocin. So we do things that will allow us to feel that chemical change. We are called to love and that is a good, good thing. We desire that feeling of love. It moves us and changes us to love.

So we are called to love. Yes, we can get behind that.

Let’s add to that now. We are called to love those around us.

One of the perks I have found in coming to church is that I get to imagine doing “better”, whatever better looks like given the topic at hand. We get to sit in our pews and chairs, listen to a message and apply that message to imagined circumstances. We can have imagined conversations where we put into practice some fundamental spiritual discipline. I can just see myself being loving next time I encounter whatever made it difficult last time. I am going to rock being kind and forgiving at the office on Monday. It’s going to be good.

I can create scenarios with a sense of ease in my head where I am either the hero or I am the regretful one, ready to do it different next time. But I am still imagining. I am running through scenarios, making minor promises to myself that I will do it different next time. I will really do it well.

We are called to love those around us. There is a small human that I know and love. He has been on this earth for about a decade. He is the son of two of my friends. Since his first years of being able to express himself, he has expressed a deep love for others. His ability to empathize is simply incredible. One aspect of him that is true over and over is his desire to see equality and fairness throughout the world. He has just been baffled by America’s reticence to accept all adult couples who desire marriage. It simply did not make sense to him. In June, when his mom told him the news that marriage equality had happened in America, he was thoughtful. And then his response a moment later, “Mom, now they have to be able to marry in the rest of the world.”

We are called to love those around us and the world was all around him. We can imagine as we sit here, loving others. And I do believe that is a powerful tool. The ability to imagine ourselves in a situation is often a step in living into that situation. So, as we sit here in this moment, reading these words, we are likely able to get behind the concept that we are called to love those around us.

Let’s sit with the spiritual gift of imagined experience. Spend time holding onto that and let’s check in again on Wednesday because there is more to this than a simple imagined experience. There is lived experience.